Marcus McPhee — Lead Creative Designer
Marcus McPhee
Available for new projects
Lead Creative Designer & Brand Specialist · Barcelona · Remote
Brand Identity UI/UX Campaigns Motion Illustration Art Direction AI Creative
13+
Years active
50+
Global clients
100+
Campaigns delivered
MARCUS MCPHEE
About

Multidisciplinary Designer graduated in Marketing because design is only effective when it follows strategy. Without purpose, it's just visual. Without timing, it's useless.

I design brand systems for mobile and digital products that need to perform at scale. 13+ years across global campaigns, product design, and fast-moving marketing teams — end-to-end, from creative strategy and visual identity through to production and iteration. Shipped work across LATAM, EMEA, and APAC. Built AI-assisted workflows that cut production time by 70%. Founder of Nostok.io.

Behance ↗ LinkedIn ↗ Email ↗
Marcus McPhee
13+
Years active
50+
Global clients
100+
Campaigns
70%
Faster via AI

Marcus McPhee

Lead Creative Designer · Brand & Product Design at Scale · AI-Driven Creative Workflows · Barcelona, Spain

hello@marcusmcphee.com LinkedIn ↗ Behance ↗
Experience
2025 – Present
London
KKPoker — AceKing Group
Lead Creative Designer

Lead end-to-end creative direction for global campaigns — from concept development through execution, directing regional design teams on rollouts, in-app materials, and market-specific adaptations. Own full creative strategy and execution for LATAM, with sole responsibility over concept, visual direction, and final output.

Senior Product & Marketing Designer · Jan 2022 – May 2025

Owned product design workstreams including UI, in-app assets, and design system development. Built AI-assisted workflows combining real artwork with generative AI — improving creative production speed by ~70% while maintaining brand consistency across LATAM, EMEA, and APAC.

Creative Direction Campaign Strategy UI Design Design Systems LATAM AI Workflows
2025 – Present
Nostok
Founder & Product Designer

AI-powered asset generation platform built for production workflows — serving game studios, agencies, motion designers, and product teams. Founded and built end-to-end: product design, UX, visual identity, web presence, pricing architecture, and go-to-market positioning. Developed the core AI prompt engine that expands simple inputs into structured, production-grade briefs automatically.

Product Design UX AI Founder Go-to-Market
2015 – Present
Independent
Marcus McPhee Studio
Freelance Designer

Branding and visual identity projects for diverse clients — F&B, events, and digital products. Strategic design aligned with marketing goals, including El Choripan brand identity and event visual direction.

Branding Visual Identity F&B Events
Nov 2021 – Jan 2022
London
GOAT Interactive — Premier Bet
Graphic Designer

Marketing assets for a large-scale casino and gaming group. High-volume multi-channel creatives under tight deadlines, ensuring brand guideline adherence and visual consistency across international markets.

Marketing Design iGaming Digital Ads
2018 – 2021
Brazil
Cow Creative Marketing & Enzo Automotive Group
Marketing & Brand Manager · Marketing Specialist

Led visual strategy and creative direction for multiple client accounts including Toyota, Volvo, Renault, and Chevrolet. Managed paid media creatives across digital platforms, worked with performance data to improve results, and supported large-scale automotive events and launches — consistently exceeding manufacturer-set targets.

Brand Management Paid Media Automotive Meta Ads Events
Clients & Brands
KKPoker PPPoker PremierBet Kiwi Game Renault Toyota Volvo Harley-Davidson brMalls
Tools & Software
Design & Illustration
Illustrator PhotoshopFigma Procreate Lightroom
Motion & Video
After Effects Premiere Pro CapCut
UI & Web
Figma Framer Shopify
AI & Automation
Midjourney RunwayWeavy.aiAdobe Firefly Google VeoKling Claude
Languages
English — Native / Bilingual Portuguese — Native / Bilingual Spanish — Native / Bilingual
Clients & Brands
Available now
Let's work
together
Start a project